What to wear?

We've compiled some of our favorite vendors + ideas.



Classic: Timeless style, chinos, khakis, beige and blues, nature-hues, pastels, shirts, and simple dresses.

Florals and prints: Just florals, or an eclectic mix of prints and patterns. Pairing them with stripes can also work sometimes.

Colors: Keep them complementary as opposed to completely matching (e.g. all white shirts and blue jeans). Avoid stark contrasts such as green and orange/red together, and yellows and purples juxtaposed. Complementary colors are more like warm tones (yellows, oranges, pinks, warm red and even warm greens) together and cool tones (blues, purples, greens) together. But an explosion of bright colors could also work, although I’d shoot it on a plain background or setting.

Consistency: Avoid extreme differences (e.g. one person is wearing a casual knitted chunky sweater and the other is wearing a nice silky dress). It can be quite jarring. Black and white is another combination that’s too stark a contrast unless it’s done intentionally. Avoid wearing the same colors as your partner or dressing everyone in the same color. It can cause you to disappear in one another, leaving little to no room distinguishing where one person's waist starts and the other ends.

Dark, light and bright: Darks for adults, and lights or brights for small children. Do it the other way and the adults will dominate the scene and draw the viewer’s attention, while the smaller people will disappear.



  • Solid-colored, fitted button-down shirts or polo shirts
  • Well-fitted trousers or dark jeans
  • Tailored suits or blazers for formal shoots
  • Dress shoes or clean sneakers
  • Minimalist accessories such as watches or simple necklaces



  • Solid-colored or subtly patterned dresses, skirts, or blouses
  • Well-fitted trousers or jeans
  • Cardigans or blazers for layering
  • Comfortable flats, heels, or boots
  • Delicate jewelry such as earrings, necklaces, or bracelets


  • Comfortable yet stylish outfits that reflect their personalities
  • Coordinating colors and patterns within the family's overall theme
  • Avoid overly busy patterns or logos that may distract from the focus of the photos
  • Layering options for changing weather conditions


  • Coordinating color schemes or complementary colors for a cohesive look
  • Avoiding overly matching outfits in favor of a mix of textures, patterns, and solids
  • Consider the setting and theme of the photoshoot when selecting clothing
  • Pay attention to fit and comfort for all family members, especially children
  • Accessories such as scarves, hats, or belts can add visual interest and personality to the photos